Amazon partners with startup Kaleido for blockchain development

The cloud computing arm of Amazon is looking to make it easier for customers to use blockchain by partnering with start-up Kaleido.

On Tuesday, the retail giant announced they would team-up with a new firm launching called Kaleido.

Kaleido was born out of leading Blockchain incubator called Consensys.

The company aims to give Amazon Web Services (AWS) customers an “easy button” to use the same technology that supports Bitcoin.

Steve Cerveny, a founder of Kaleido, said in a statement:

“They can focus on their scenario and they don’t have to become PhDs is cryptography, we give them a simple platform to build their company on Blockchain.”

Blockchain innovation records deals on a public, distributed ledger, which advocates say eliminates the need for a third party in most cases.

Patrons of the technology tout it as faster and more safe and secure than traditional methods.

In a statement about the partnership, Amazon Web Services says:

“Introducing Kaleido to AWS customers is going to help customers move faster and not worry about managing blockchain themselves”

It is the very first Blockchain SaaS service readily available on the AWS Marketplace and will help them rapidly advance their blockchain projects.

Amazon Web Services is a subsidiary of Amazon that provides a paid subscription for cloud computing platforms to individuals, companies, and governments.

AWS is utilizing a partner-led strategy instead of structure from the ground up.

Speaking to CNBC, Cerveny said:

“They’ve been looking for partners to help get blockchain into their customers’ hands.

“They’re putting it in the marketplace will accelerate what their customers are going to do with it.”

The creator of the Ethereum blockchain platform, which is precisely what Kaleido and AWS will be using, stated this is the most significant move yet by the tech giant to move into Blockchain.

“This is a heavy duty, full stack way of getting the company into blockchain solutions,” stated Joseph Lubin, founder of Ethereum.

Blockchain can help Amazon in other areas of their ever-expanding services he said, using supply chain as one example.

Lubin stated Consensys, which manages more than 50 blockchain tasks, has actually seen a significant boost in interest around the tech.

“Three years ago we were getting calls from companies trying to spell blockchain and trying to order one in a color because their boss told them they should get a blockchain,” Lubin said.

“At this point, there are tens of thousands of companies around the world that have real sophistication around this.”

Amazon is joining other tech giants such as Microsoft and Facebook by investigating use cases for Blockchain technology.

Facebook announced last week it is going through a reshuffle at the top.

The changes will include a brand-new Blockchain effort that aims to address privacy issues.

The experimental Blockchain team will be led by David Marcus, a leading executive who was, until recently, in charge of Facebook’s Messenger group.

JP Morgan, IBM, Deloitte, Accenture, and HSBC are amongst the other big corporate names working on Blockchain initiatives.